Bringing the human element of texting to life for Zipwhip, I showed its value in a visual context.

CLIENT
Zipwhip

MY ROLE
Visual Designer

CHALLENGE & SOLUTION


Zipwhip uses ebooks to help educate their current and prospective clients. An ebook style guide was needed for art directors, designers, and copywriters to use as a design system. I defined: Voice, copy guidelines, graphs, and image styles. The result is a quicker and more consistent ebook creative outcome.

Zipwhip was interested in designing a new ebook to distribute to their prospective and current clients to present their product as a solution. The solution would address a survey that revealed anxiety around calls from unknown numbers. I worked with the team to create a campaign positively addressing this issue. A key component of the ebook helped explain this to clients. I created the layout, designed graphics, and collaborated on the illustrations to make a cohesive piece using the ebook style guide I previously created.

I also designed social media and print advertising to promote the ebook download.

TOOLS
Illustrator
Photoshop
InDesign
Basecamp

DESIGN SKILLS
Illustration
Image editing
Layout
Long-format content design

THE TEAM
Creative Director: JP Flores
Copywriters: Natalie Schwab, Carlene Reyes, Krystal Lin

STATUS
Shipped

EBOOK STYLE GUIDE

A style guide to be used as a design system for the team; including art directors, designers and copywriters.

EBOOK DESIGN

A long-format downloadable PDF ebook for current and prospective customers. I created the layout, chose images, and created illustrations including data interpretation.

SOCIAL MEDIA

Advertising for various campaigns aligning with the Zipwhip e-book brand

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