Zipwhip uses ebooks to help educating their current and prospective clients. An ebook style guide was needed for art directors, designers and copywriters to use as a design system. I defined: Voice, copy guidelines, graph and image styles. The result is a quicker and more consistent ebook creative outcome.

Zipwhip was interested in designing a new ebook to distribute to their prospective and current clients to present their product as a solution. The solution would address a survey that revealed anxiety around calls from unknown numbers. I worked with the team to create a campaign addressing this issue in a positive way. A key component was a the ebook to help explain this to clients. I created the layout, designed graphics and collaborated on the illustrations to make a cohesive piece using the ebook style guide I previously created.

I also designed social media and print advertising to promote the ebook download.