Professional Summary

I’m the designer who excels in challenging situations. No matter the scope, I approach projects with heart and hustle, effectively navigating ambiguity with adaptability. I have a curiosity for what makes people tick combined and a collaborative nature. Transforming complicated, highly technical information into design solutions with hierarchy and clarity is my speciality. 

Experience

Digital and Print Designer  |  Daisy Fry Creative  |  2023 – present

Collaborate with diverse clients to design impactful digital and print materials, ensuring consistent brand identity and successful campaign execution. I am working with the following clients through agencies HR Creative Group and Formative.

Key Client Projects

• Sephora: Lead the creation of print and digital materials that balanced an expressive brand style with clear, easy-to-understand health and benefits information

• Petco: Design and ensure production of print materials, creating processes to share brand consistency and file accuracy focusing on healthcare benefits

• Providence: Translate healthcare information into visually engaging materials 

• Box: Collaborate with copywriters to print and digital design assets

• Saltchuk: Created a storyboard for a video, the design inspired the look and feel for a series of materials

• National Geographic: Create digital assets driving engagement and traffic to youth program
  

Visual Designer | Contract Roles | 2020 – 2023

Delivered impactful design solutions across digital and print mediums for globally recognized brands.  Collaborated with cross-functional teams to develop brand identities, create digital marketing assets, and streamline communication processes.

Key Client Projects

• NanoString Technologies: Built an icon and illustration library that simplified complex processes and improved marketing clarity and reach.

• F5: Designed 17 new webpages for the F5 Distributed Cloud launch, integrating custom diagrams, icons and illustrations to enhance technical storytelling.

• Zipwhip: Designed digital ads and e-books that drove product sales and boosted site traffic.

• Amazon Workforce Staffing: Produced 1,000+ on-brand assets for a hiring campaign, contributing to the successful hiring of 1M employees.

• Amazon Home Shopping: Directed creative for 280+ homepage campaigns, ensuring alignment with global style guides for a platform visited 36.5B times quarterly.
  

Visual Designer  |  Oracle  |  2017 – 2019

Created unique on-brand for high-profile clients such as REI and Hawaiian Airlines, specializing in email marketing and social media campaigns.

Key Client Projects

• Developed campaign concepts, collaborating with external stakeholders, leadership, and copy teams resulting in award-winning work

• Provided design expertise in pitch presentations to win new work
  

Visual Designer  |  Zulily  |  2015 – 2017

Designed and illustrated e-commerce focused digital assets including homepage takeovers and social media for 6+ million active customers

Key Client Projects

• Produced 10 campaigns per month for zulily.com and app generating $400K to $2M in demand each

• Created editorial-style, retail customer-focused experiences for a wide range of products from home goods to beauty
  

Graphic Designer  |  University of Washington  |  2009 – 2014

Built brand for the UW Information School from brand guidelines to website, marketing and event materials and permanent installations

Key Client Projects

• Established branding for the iSchool and maintained brand standards across all design projects resulting in a dramatic increase in applications (425 to 11,776)

• Led brand design for responsive website, winning a Web Marketing Association award
  

Notable Work and Projects

Volunteer designer, Seattle Animal Shelter Foundation

Visual Designer, Pop, produced digital advertising for the Target holiday campaign

Print designer, Sagacity Media, Travel Tacoma magazine

Image Production Artist, Nordstrom Direct  

Designer, Seattle International Film Festival (SIFF)