I created a holiday home decor campaign event for zulily.com that would stand out from the other holiday images on the site.

Senior Visual Designer and Illustrator, I collaborated closely with the Creative Lead and Copy Writer to create a uniquely Scandinavian-inspired design for this project. The three-day website event was a partial site takeover for zulily.com and therefore is given more prominence and space on the site than other events. Given creative direction from the Creative Lead I created graphics and photo treatments that tied together imagery and text. It is designed to look great across multiple breakpoints. Creating unique graphic treatments within the Zulily brand but also uniting many types of imagery is a style of design I practiced frequently at Zulily.

My team produced 10 campaigns per month and developed brand content for zulily.com website and app generating $400K to $2M in demand for each campaign